Saturday, 15 March 2014

RAHA

RAHA has always strived to be ahead of the curve in driving innovation forward in terms of our aesthetic vision as well as our level of service. RAHA initially presented this vision on to Tanzania in March of 2012 when we rebranded and later rolled out our 4G WiMax solution.

We have also expanded our free wifi rahaSPOTS beyond Dar es salaam to Tanga and Arusha with over 40 well-known locations serving Internet loving customers. The rahaSPOTS were developed because we want people to have ease of accessibility and to stay connected no matter where they are and what they are doing.

Today RAHA mark another milestone in our history and in the industry as a whole. For the past two years the customer has evolved in how he or she perceives the world around them. Social media, Blogs, Content platforms, The cloud and the increasing integration and connectedness of daily processes to the Internet has created on population of digital natives and nationals. Consumers are no longer intimidated by the web, nor are they in need of being educated on how to use it rather they brands and service providers to respect them as globally exposed, creative, tech-savvy individuals.

With this comes a new way of looking at the world and engaging with its parts, so, in recognition of this we have challenged ourselves to evolve our brand. This is neither a rebrand nor an attempt to remain relevant but to be at the forefront in defining the trends that plenty will surely end up following.

We want RAHA to be a mirror of the Tanzanian era of digital content and resonate on a global scale. RAHA is proud to showcase our new brand featuring bold, flat illustration reminiscent of modern web design. To try and counter the premise that technology deteriorates essentially human experiences we have decided to showcase in these illustrations the opposite. We highlight the moments where technology serves as a catalyst to enabling human contact and productivity, moments where connectivity serves as a bridging force rather than a dividing one. Additionally recognizing the mobile nature of the modern user, our new website (http://www.raha.com) is entirely responsive - working on a range of devices (mobile, tablet, laptop, desktop).

Beyond the superficial, we have stayed true to our commitment to offering Tanzania the highest quality Internet and connectivity solutions available. Once again, we lead the way in ensuring we are on the cutting-edge in the services we provide. RAHA would proudly like to also mark the milestone today of having laid down an underground Fiber network across the entire Central Business District (CBD) of Dar es salaam and quickly expanding across the rest of the city and beyond. This service will provide unparalleled speeds and reliability to all of its users. Catered to consumers whose business and individual productivity relies on maximum efficiency. We are so confident about this unrivalled solution that we are offering a 110% money-back guarantee.

RAHA will continue to push the envelope and challenge ourselves in being current, cool and state-of-the-art. Itis our obsession to provide our clients with best possible solutions and user experience.

It's not enough to be a trendsetter - sometimes you have to be the trend.

Aashiq Sharrif
CEO

9th Floor, I.T. Plaza, Ohio St / Garden Avenue
P.O.Box 12933 Dar es salaam, Tanzania
+255 22 212 5230 /3/ 550 / 800

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